Ever wonder what goes into making a TV show or any media content? Have you considered the true meaning behind a news report or documentary? Perhaps you’ve analyzed the truth of a commercial message. These are all examples of media literacy; the ability to access, analyze, evaluate, and create using all forms of communication. Media literacy is about having the habits of mind and skills of inquiry to ask critical questions about our media use, such as Who made this content? Why was it made? Who was it made for? On this episode of Media Inside Out host Sherri Hope Culver speaks with Michelle Ciulla Lipkin, executive director of the National Association for Media Literacy Education about media literacy and its importance in our media-centric lives.