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Episode 11: Political Advertising

Host Sherri Hope Culver looks in-depth at how the media’s involvement affected the 2014 Midterm Election’s outcome. Culver is joined by Michael Hagen––Temple University Professor of Political Science, founder of the Institute of Public Affairs, and author of The 2000 Presidential Election––and Thomas Fitzgerald, National Politics Writer for the Philadelphia Inquirer. Together they take a look at recent advertisements from both sides of the 2014 Election for Pennsylvania Governor and analyze the differences and similarities in strategy, message and tone in each. They also talk about the rise of social media as a tool for political messaging; for example, campaign managers can precisely target viewers depending on location and device.

Guests:

 

Thomas Fitzgerald, National Politics Writer for the Philadelphia Inquirer

 

Michael Hagen, Temple University Professor of Political Science, founder of the Institute of Public Affairs, and author of The 2000 Presidential Election

Categories: Media Inside out