Super Bowl commercials are often as entertaining and anticipated as the game itself. What do these commercials say about us, and how are they influencing us as viewers? Sherri Hope Culver takes a look at this phenomenon and the impact of the most powerful Super Bowl ads with Advertising Professor Joe Glennon and Alexandra Wittchen of the Brownstein Group.
With the proliferation of fake news stories throughout and since the election, the question arises, how do you figure out what’s true and what’s false? Larry Atkins, author of Skewed: A Critical Thinker’s Guide to Media Bias, and Jeff Jubelirer, a corporate public relations specialist, join host Sherri Hope Culver to answer this question and more.
The shows we watched as kids hold a special place in our hearts and nostalgia. But what are kids watching and loving today? What will hold that place of nostalgia for them in the future? On this episode of Media Inside Out we explore “Trends in Children’s Media”. Our guest, Meredith Halpern-Ranzer, is a leader in the field. She has held positions at Sprout and Sesame Workshop and gives us an insiders look at the industry.
Media created by youth has become a growing industry. It’s a way for young people to learn about the world and explore their self-expression and artistic side. It’s also a way for them to engage with their communities and learn to become positive digital citizens. On this episode of Media Inside Out we are joined by Craig Santoro from WHYY Public TV and Teri Yago-Ryan from the Big Picture Alliance. Both organizations have been running youth media programs for years and are able to share their insights about the importance of youth media and current program highlights.
Ever wonder what goes into making a TV show or any media content? Have you considered the true meaning behind a news report or documentary? Perhaps you’ve analyzed the truth of a commercial message. These are all examples of media literacy; the ability to access, analyze, evaluate, and create using all forms of communication. Media literacy is about having the habits of mind and skills of inquiry to ask critical questions about our media use, such as Who made this content? Why was it made? Who was it made for? On this episode of Media Inside Out host Sherri Hope Culver speaks with Michelle Ciulla Lipkin, executive director of the National Association for Media Literacy Education about media literacy and its importance in our media-centric lives.
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What is it about superheroes that make us memorized by their character? Is it because they are our savior when we are in troubled times? Comic books have come a long way. From being paper-thin dime store magazines to now glossy comic books, movies, television shows, and merchandise. The superheroes we all know and love today have given us all a sense of hope for society at times when we need it. They are incorporated to the characters we see on television today, which then transfers over to it being a multi-billion dollar industry. On this episode we discuss the comic book franchise and the influence it has on media platforms today.
In the world today, media plays an enormous role in constructing our view of what is “normal” or “typical”. What we read, see on the news, or hear on the radio is incorporated into our lives, unknowingly. With stories today covering race and ethnicity disputes in our society, it has shaped our entire view of who people really are. What do we associate now when we think of cops or muslims? These images and assumptions can promote or hinder our view of cultural diversity and our view of who IS the “other”. Framing our expectations and shaping our beliefs media suggests to us, with repeated exposure, who should be doing what, and who shouldn’t be. On this episode we discuss how the messages media keep on replay, shift our views and ideas.
In our lives we connect with lots of “publics”– public parks, public schools, public libraries, and something called Public Access. Public Access is basically community cable television. It started decades ago when cable first got its start. At that time, in exchange for cable companies having the privilege of offering a town cable, the town asked the cable company to provide a few channels for the community, so local folks could share local information. Those community cable channels are known by the acronym PEG channels. P for public. E for educational. And G for government. Of course, today we can record our own content on our smartphones and upload it to our own website or YouTube. But even with that ability, public access channels still serve a community building function. On this episode, get to know Philadelphia’s Public Access channel known as PhillyCam.
A meme is an instantly recognizable, visual image, shared by Internet users – fast. These memes started out as organic videos that got shared with others, and if it got you on America’s Funniest Home Videos, even better. But now, the stakes are higher. Top trending videos on YouTube routinely reach over 30 million people. The ideas from these videos then get turned into pop culture fodder for a while. What does this new trend say about how we’re consuming media today? What does it say about what has importance in our lives? This episode explores the phenomenon of viral videos and memes.